Remember when Cindy Crawford stepped out of a red Lamborghini at a remote roadside rest stop to buy (and subsequently chug) a Pepsi? That’s just one of the top 10 hottest, most memorable commercials ever to hit the airwaves, according to eight ad execs that collaborated to come up with the list.

It’s no secret that viewers are more likely to pay attention when [insert name of a beautiful person here] is interacting with a product. But, the line between provocative and sophomoric is a thin one. Which is why you won’t find a scantily clad woman washing a car while eating a juicy burger among the honorees. Rather than hitting viewers over the head with a sexual sledgehammer, the winners blend suggestive content and branding effortlessly. The panel got it right. These spots work because they subtly tease viewers. And, as a result, leave them clamoring to buy a case of Pepsi in the off chance that a parched supermodel might come-a-knockin’. Hey, it could happen.

See the top 10 hottest commercials ever at forbes.com