Comments on: Oreo Goes T&A http://www.meastirfry.com/2009/07/oreo-goes-t-and-a/ Mix it up. Wed, 05 May 2010 23:58:03 -0400 http://wordpress.org/?v=2.8 hourly 1 By: Cody Ringer http://www.meastirfry.com/2009/07/oreo-goes-t-and-a/comment-page-1/#comment-372 Cody Ringer Mon, 02 Nov 2009 23:04:53 +0000 http://www.meastirfry.com/?p=246#comment-372 I don't understand oreo's marketing strategy. The cow advertisement gives me no description of the oreos core concept. Compared with the older ads, which emphasize how the cookie is a perfect compliment to milk. I also feel the older ads helped with the the 18-24 year old crowd because the advertisements might have given them good memories of eating oreos as a child; Thus reconnecting them with the brand in a positive way. I don’t understand oreo’s marketing strategy. The cow advertisement gives me no description of the oreos core concept. Compared with the older ads, which emphasize how the cookie is a perfect compliment to milk. I also feel the older ads helped with the the 18-24 year old crowd because the advertisements might have given them good memories of eating oreos as a child; Thus reconnecting them with the brand in a positive way.

]]> By: Zack http://www.meastirfry.com/2009/07/oreo-goes-t-and-a/comment-page-1/#comment-248 Zack Mon, 10 Aug 2009 23:16:07 +0000 http://www.meastirfry.com/?p=246#comment-248 I must admit that I laughed when I watched the ad. However, I do not see soccer moms enjoying that commercial in the same vein. With that said, unless Oreo is going after the male 18-24 munchie crowd then I doubt that this ad will increase sales. I must admit that I laughed when I watched the ad. However, I do not see soccer moms enjoying that commercial in the same vein. With that said, unless Oreo is going after the male 18-24 munchie crowd then I doubt that this ad will increase sales.

]]> By: Andy Scofield http://www.meastirfry.com/2009/07/oreo-goes-t-and-a/comment-page-1/#comment-247 Andy Scofield Tue, 04 Aug 2009 16:59:51 +0000 http://www.meastirfry.com/?p=246#comment-247 Having spent a number of years at Gateway I watched as the brand was poorly managed by trying to be something different than what they were. Got to the point where we thought the best add for Gateway would have been a cow being fed into the meet grinder as they considered dropping or changing the Cow Spots for something 'new and funky'. What a waste of time and money when you have a brand that is already loved and fits with the consumers. The only update needs to be in line with the brand and can be made more interesting within the brand and not having to go for cheap sex and ad's which do nothing in the mid or long term. New Coke, Gateway no spots, and so many others have done this with little success because it is not that smart. Having spent a number of years at Gateway I watched as the brand was poorly managed by trying to be something different than what they were. Got to the point where we thought the best add for Gateway would have been a cow being fed into the meet grinder as they considered dropping or changing the Cow Spots for something ‘new and funky’. What a waste of time and money when you have a brand that is already loved and fits with the consumers. The only update needs to be in line with the brand and can be made more interesting within the brand and not having to go for cheap sex and ad’s which do nothing in the mid or long term. New Coke, Gateway no spots, and so many others have done this with little success because it is not that smart.

]]> By: Grant http://www.meastirfry.com/2009/07/oreo-goes-t-and-a/comment-page-1/#comment-246 Grant Tue, 28 Jul 2009 16:59:21 +0000 http://www.meastirfry.com/?p=246#comment-246 Agree with the comments about being a little creeped out, but ... I don't think this was a wholesale change in direction on their brand personality. Oreo has always had both "fun" and "childish/childlike" and "playful" attributes in its personality, which this ad does reflect. It's the added "bizarre" element that is off-character. Agree with the comments about being a little creeped out, but …

I don’t think this was a wholesale change in direction on their brand personality. Oreo has always had both “fun” and “childish/childlike” and “playful” attributes in its personality, which this ad does reflect.

It’s the added “bizarre” element that is off-character.

]]> By: Sergio http://www.meastirfry.com/2009/07/oreo-goes-t-and-a/comment-page-1/#comment-240 Sergio Fri, 24 Jul 2009 18:55:01 +0000 http://www.meastirfry.com/?p=246#comment-240 I personally think the add is funny but I don't think it will increase sales. I'm certainly not inclined to go buy their product just because they have a funny add. I personally think the add is funny but I don’t think it will increase sales. I’m certainly not inclined to go buy their product just because they have a funny add.

]]> By: Tyler http://www.meastirfry.com/2009/07/oreo-goes-t-and-a/comment-page-1/#comment-238 Tyler Fri, 24 Jul 2009 17:14:58 +0000 http://www.meastirfry.com/?p=246#comment-238 I think the spots reflect a demographic turnover and the brands inability to decide where it wants to live. "Do we go after 18-25 Gen Y-ers who eat the cookies or do we go after X-er Mom who buys them for the kids?" Apparently they went with both. I hate that. It speaks to corporate indecision/greed. That said, the cow spot was foul. I think the spots reflect a demographic turnover and the brands inability to decide where it wants to live. “Do we go after 18-25 Gen Y-ers who eat the cookies or do we go after X-er Mom who buys them for the kids?” Apparently they went with both. I hate that. It speaks to corporate indecision/greed. That said, the cow spot was foul.

]]> By: Tamara http://www.meastirfry.com/2009/07/oreo-goes-t-and-a/comment-page-1/#comment-228 Tamara Thu, 23 Jul 2009 17:29:44 +0000 http://www.meastirfry.com/?p=246#comment-228 Funny is okay, as long as it evokes good feelings as a result. Maybe it's because I'm generally uncomfortable with where much of our food comes from, but the only thing I felt after watching that cow ad was creeped out -- and grossed out. Funny is okay, as long as it evokes good feelings as a result. Maybe it’s because I’m generally uncomfortable with where much of our food comes from, but the only thing I felt after watching that cow ad was creeped out — and grossed out.

]]> By: M http://www.meastirfry.com/2009/07/oreo-goes-t-and-a/comment-page-1/#comment-227 M Wed, 22 Jul 2009 21:13:39 +0000 http://www.meastirfry.com/?p=246#comment-227 For all those mom's out there who do 99.9% of the shopping I think the sentimental one will drive more sales. Heaven save the lactating family pet that just dropped a litter. For all those mom’s out there who do 99.9% of the shopping I think the sentimental one will drive more sales. Heaven save the lactating family pet that just dropped a litter.

]]> By: J.R. http://www.meastirfry.com/2009/07/oreo-goes-t-and-a/comment-page-1/#comment-226 J.R. Wed, 22 Jul 2009 18:11:58 +0000 http://www.meastirfry.com/?p=246#comment-226 The cow thing was too weird, and the pay off wasn’t “big” enough for me to get over it. The cow thing was too weird, and the pay off wasn’t “big” enough for me to get over it.

]]> By: Sam http://www.meastirfry.com/2009/07/oreo-goes-t-and-a/comment-page-1/#comment-225 Sam Wed, 22 Jul 2009 18:11:16 +0000 http://www.meastirfry.com/?p=246#comment-225 I like the new ad. If I can choose between funny or sentimental (almost saccharine in the past), I’ll choose funny every time. Connects more with the audience (kids) and much more likely to be talked about and forwarded to other people. I like the new ad. If I can choose between funny or sentimental (almost saccharine in the past), I’ll choose funny every time. Connects more with the audience (kids) and much more likely to be talked about and forwarded to other people.

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