Comments on: When Viral Attacks http://www.meastirfry.com/2009/07/when-viral-attacks/ Mix it up. Wed, 05 May 2010 23:58:03 -0400 http://wordpress.org/?v=2.8 hourly 1 By: Stir-Fry | A Positive 'Spin' on Viral http://www.meastirfry.com/2009/07/when-viral-attacks/comment-page-1/#comment-345 Stir-Fry | A Positive 'Spin' on Viral Tue, 06 Oct 2009 19:12:39 +0000 http://www.meastirfry.com/?p=244#comment-345 [...] rare to find a positive review of a brand in a viral video (check out United Breaks Guitars for something a little more typical) – especially one that’s garnering a substantial [...] [...] rare to find a positive review of a brand in a viral video (check out United Breaks Guitars for something a little more typical) – especially one that’s garnering a substantial [...]

]]> By: Mihai Anghel http://www.meastirfry.com/2009/07/when-viral-attacks/comment-page-1/#comment-214 Mihai Anghel Tue, 14 Jul 2009 21:16:22 +0000 http://www.meastirfry.com/?p=244#comment-214 The interesting side effect of social online dialogue is that is gives individuals agency to draw connections between associated entities in this case cross-referencing one of United's direct competitors SWA (SouthWest Airlines). While one participant incorrectly attributed the guitar breaking incident to them another participant jumped to their defense in turn lifting one brand while continuing to re-emphasize the original message post. http://img269.imageshack.us/img269/330/swasidecomment.png The interesting side effect of social online dialogue is that is gives individuals agency to draw connections between associated entities in this case cross-referencing one of United’s direct competitors SWA (SouthWest Airlines). While one participant incorrectly attributed the guitar breaking incident to them another participant jumped to their defense in turn lifting one brand while continuing to re-emphasize the original message post.

http://img269.imageshack.us/img269/330/swasidecomment.png

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