Are men or women smarter? The answer might finally be revealed in the Trivial Pursuit Experiment, an online battle of the sexes for IQ supremacy.

The microsite is a unique promotional effort by Hasbro to promote the board game’s newest edition – “Team”. As players answer questions to help boost their team’s score, they’ll also see real-time scoring and team updates, as well as viral videos they can pass along to friends. It’s an impressive use of social media to say the least, particularly when the popularity of traditional board games is losing to online gaming.

Check it out and join the battle here.