It’s one of the most classic scenes in cinematic history – oddball Lloyd Dobler, sporting a beige trench coat and a rundown pair of tennis shoes, hoists a boom box over his head and blasts Peter Gabriel’s “In Your Eyes” in hopes of winning the heart of Diane Court. If you haven’t seen Say Anything, it’s worth adding to your Netflix queue.

It’s this unforgettable clip that inspired a recent publicity stunt in New York City to promote the movie’s 20th Anniversary Edition. On November 3rd, a mob of Lloyd Dobler impersonators stormed the Big Apple. Borrowing from the character’s wardrobe, they paraded through Penn Station, NYU, and Union Square in an effort to generate buzz for the upcoming release. The special promotion culminated with a free concert, headlined by The Lloyd Dobler Effect.

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