For decades, advertising during the Super Bowl has meant garnering the attention of millions of game-time viewers. Then there’s the inevitable wave of PR, consumer chatter, and cachet that follows, which helps generate a strong ROI despite the associated costs.
The life expectancy of Super Bowl ads has increased over the past few years, thanks to complementary online advertising, galleries, and social networks. The smartest brands even launch sneak peeks of their ads on YouTube to generate pre-game buzz.
In 2010, advertisers will work even harder to maximize exposure and participation via organic search, online videos, Twitter, Facebook, and beyond. Regardless of the final score, it should make for an interesting game. Be sure to visit Stir-Fry early next week to check out our favorites, as well as a few other websites that track the top ads based on public reaction.
Determine what ads are doing best by the number of Tweets:
In the meantime, post your all-time favorites in the comments section.
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