The confetti may have settled, but the web is still buzzing over the Big Game. Of course, around here we’re talking more about the action off the field that kept viewers glued to the screen during TV timeouts, forgoing bathroom breaks. Betty White playing receiver. A house made of beer cans. Letterman, Leno, and Oprah on the couch. Guys without pants. A violin-playing beaver. Talking babies offering investment advice. The list of big brands that hoped to make a big impact is a long one.
Similar to Super Bowls past, some ads delivered the goods. Take Google’s subtle, sophisticated, and relatively inexpensive reaffirmation of its dominance in the search industry. Others fell short of the pre-game hype, like Taco Bell, while the remaining few were just downright odd. Congrats to Dockers for topping that list.
But that’s just us. You can check out how all of TV’s most expensive commercials scored with Ad Meter focus groups on USAToday.com. Or, read how the Twittersphere ranks the “super” brands that appeared during the Big Game. In the meantime, tell us what you think! Which ad was your favorite? Did any disappoint?
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