It’s rare to find a positive review of a brand in a viral video (check out United Breaks Guitars for something a little more typical) – especially one that’s garnering a substantial number of hits. But that didn’t stop Fatty Spins from professing his love for Apple in a low-budget, single-take rap video. And clearly it’s resonating; the video already has over a half a million views on YouTube.

Move over Mac vs. PC. Apple fans, perhaps more than other consumers, have been creating effective advertising for the behemoth brand all by themselves.