Technology is revolutionizing the way we share and consume information. Just ask the people reading this post on their iPhone, while at the same time updating their Facebook page, tweeting about a great restaurant, and monitoring a bid on eBay.

We are interconnected with friends and associates like never before. And the marketing industry will have to evolve as a result, specifically the means in which we communicate with consumers. Some are ahead of the curve. Shaq is building personal brand equity on Twitter. ESPN anchors are reporting via their Facebook pages. And Dominos Pizza recently quashed an onslaught of bad PR using viral videos. That’s the reality. Now we have to deal with it.

Check out a real-life example of social media at work

The Global Period Project (GPP) is a new gender experiment that subjects the “McClintock Effect” to the power of the web in an attempt to synchronize the menstrual periods of millions of women around the world. Why? Even the creators aren’t entirely sure.

At its core, the GPP is an unusual example of social media organizing people who before might not have been able to collaborate in such a manner. (A more mainstream case is Barack Obama’s presidential run, highlighted by an unprecedented display of interconnectivity between voters via MySpace, Twitter, and blogs.) Until now, only a small group of close female friends could have attempted such a study. Today, potentially millions of women can partake, increasing the experiment’s statistical validity, not to mention proving the reliability of the McClintock Effect beyond a shadow of a doubt.

It’s certainly quirky, possibly blush-worthy, and potentially momentous. As a woman, would you participate? As a man, what’s your take? We wonder at what point does a social media campaign become, um, too social?

See for yourself here
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