There’s a new technology in town. Augmented Reality, or AR, allows consumers to interact with 3-D images, similar to holographs, using their computer’s web cam. A well-known early example of AR is the yellow lines sports networks use to mark the first down line during football games. Lately, however, a handful of marketers are experimenting with AR in their advertising efforts as a dynamic and intrusive element designed to enhance creative ideas. GE, Papa John’s, and the Postal Service are just a few of the brands experimenting with this up-and-coming technology.
Loading ...