Stir-Fry » innovation http://www.meastirfry.com Mix it up. Thu, 13 May 2010 19:23:09 +0000 http://wordpress.org/?v=2.8 en hourly 1 Reality bites (in advertising) http://www.meastirfry.com/2009/05/reality-bites-in-advertising/ http://www.meastirfry.com/2009/05/reality-bites-in-advertising/#comments 5.12.09 Colin Ayres http://www.meastirfry.com/?p=153 There’s a new technology in town. Augmented Reality, or AR, allows consumers to interact with 3-D images, similar to holographs, using their computer’s web cam. A well-known early example of AR is the yellow lines sports networks use to mark the first down line during football games. Lately, however, a handful of marketers are experimenting with AR in their advertising efforts as a dynamic and intrusive element designed to enhance creative ideas. GE, Papa John’s, and the Postal Service are just a few of the brands experimenting with this up-and-coming technology.

See Augmented Reality in Action

Read More About It

]]> http://www.meastirfry.com/2009/05/reality-bites-in-advertising/feed/ 1