Stir-Fry » iPhone http://www.meastirfry.com Mix it up. Thu, 13 May 2010 19:23:09 +0000 http://wordpress.org/?v=2.8 en hourly 1 Dentyne’s Take on the PSA http://www.meastirfry.com/2009/09/dentynes-take-on-the-psa/ http://www.meastirfry.com/2009/09/dentynes-take-on-the-psa/#comments 9.16.09 Lindsy Haslam http://www.meastirfry.com/?p=292 Technology is an integral part of the way we communicate and brands are always looking for a new way to take advantage of the rise in social media. In 2008, when sales were down 9%, Dentyne was no different. But instead of a fan page on Facebook, an iPhone app, or Twitter updates, the company chose to turn the social media craze on its head.

Dentyne Ad  Dentyne Ad  Dentyne Ad
click to view above

The campaign, which reminds consumers to “Make Face Time,” features friends and couples in close quarters (with implicitly minty fresh breath) and boasts lines like “The Original Instant Message” and “Chat Room Full.” Even their website was designed to sign the user off after three minutes of use, encouraging their audience to turn off the computers, put down the cell phones, and create more reasons to need fresh breath.

Dentyne’s keen insight will inevitably boost brand perception and likely sell more gum. Call me an optimist, but my hope is that the campaign will be more successful in its attempt to boost intrapersonal communication.

Is this a savvy marketing campaign? Or will Dentyne’s message fall on deaf ears? Tell us what you think.

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]]> http://www.meastirfry.com/2009/09/dentynes-take-on-the-psa/feed/ 0 The reality of social media. (From the Onion, of all sources.) http://www.meastirfry.com/2009/06/the-reality-of-social-media-from-the-onion-of-all-sources/ http://www.meastirfry.com/2009/06/the-reality-of-social-media-from-the-onion-of-all-sources/#comments 6.26.09 Colin Ayres http://www.meastirfry.com/?p=223 In a recent report, the Onion parodies social media. The story holds a mirror up to those of us on the “bleeding edge,” poking fun at our new toys and the increasing roles they play in our daily lives. It’s hilariously insulting (and a bit profane, so apologies in advance), but the “fake news” organization delivers a feasible depiction of modern-day networking.

Technology is revolutionizing the way we share and consume information. Just ask the people reading this post on their iPhone, while at the same time updating their Facebook page, tweeting about a great restaurant, and monitoring a bid on eBay.

We are interconnected with friends and associates like never before. And the marketing industry will have to evolve as a result, specifically the means in which we communicate with consumers. Some are ahead of the curve. Shaq is building personal brand equity on Twitter. ESPN anchors are reporting via their Facebook pages. And Dominos Pizza recently quashed an onslaught of bad PR using viral videos. That’s the reality. Now we have to deal with it.

Check out a real-life example of social media at work

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