Stir-Fry » print http://www.meastirfry.com Mix it up. Thu, 13 May 2010 19:23:09 +0000 http://wordpress.org/?v=2.8 en hourly 1 Effective Ads or Irresponsible Marketing? http://www.meastirfry.com/2009/08/effective-ads-or-irresponsible-marketing/ http://www.meastirfry.com/2009/08/effective-ads-or-irresponsible-marketing/#comments 8.20.09 MEA http://www.meastirfry.com/?p=282 The potential health and environmental impacts of plastics in bottled water are a hot debate these days – and Tappening is trying to capitalize on the opportunity. The print ads direct consumers to a viral website www.startalie.com where users can join in the fun of creating and spreading lies. This interactive user generated content has resulted in everything from “Bottled water got me pregnant. I’m a man.” To “Bottled water is full of carbs.”

Tappening Ad  Tappening Ad  Tappening Ad
click to view above

The campaign is smart and will get buzz. We like it.

But half-truths can easily spread through word of mouth and become “common knowledge” even if inaccurate. Is Tappening going too far with the lying?

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