The confetti may have settled, but the web is still buzzing over the Big Game. Of course, around here we’re talking more about the action off the field that kept viewers glued to the screen during TV timeouts, forgoing bathroom breaks. Betty White playing receiver. A house made of beer cans. Letterman, Leno, and Oprah on the couch. Guys without pants. A violin-playing beaver. Talking babies offering investment advice. The list of big brands that hoped to make a big impact is a long one.

Similar to Super Bowls past, some ads delivered the goods. Take Google’s subtle, sophisticated, and relatively inexpensive reaffirmation of its dominance in the search industry. Others fell short of the pre-game hype, like Taco Bell, while the remaining few were just downright odd. Congrats to Dockers for topping that list.

But that’s just us. You can check out how all of TV’s most expensive commercials scored with Ad Meter focus groups on USAToday.com. Or, read how the Twittersphere ranks the “super” brands that appeared during the Big Game. In the meantime, tell us what you think! Which ad was your favorite? Did any disappoint?

View USA Today’s Rankings

Check Out What the Twittersphere Thinks

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For decades, advertising during the Super Bowl has meant garnering the attention of millions of game-time viewers. Then there’s the inevitable wave of PR, consumer chatter, and cachet that follows, which helps generate a strong ROI despite the associated costs.

The life expectancy of Super Bowl ads has increased over the past few years, thanks to complementary online advertising, galleries, and social networks. The smartest brands even launch sneak peeks of their ads on YouTube to generate pre-game buzz.

In 2010, advertisers will work even harder to maximize exposure and participation via organic search, online videos, Twitter, Facebook, and beyond. Regardless of the final score, it should make for an interesting game. Be sure to visit Stir-Fry early next week to check out our favorites, as well as a few other websites that track the top ads based on public reaction.

Hulu Ad Gallery

Determine what ads are doing best by the number of Tweets:

YouTube Ad Blitz

In the meantime, post your all-time favorites in the comments section.