In a recent report, the Onion parodies social media. The story holds a mirror up to those of us on the “bleeding edge,” poking fun at our new toys and the increasing roles they play in our daily lives. It’s hilariously insulting (and a bit profane, so apologies in advance), but the “fake news” organization delivers a feasible depiction of modern-day networking.
Technology is revolutionizing the way we share and consume information. Just ask the people reading this post on their iPhone, while at the same time updating their Facebook page, tweeting about a great restaurant, and monitoring a bid on eBay.
We are interconnected with friends and associates like never before. And the marketing industry will have to evolve as a result, specifically the means in which we communicate with consumers. Some are ahead of the curve. Shaq is building personal brand equity on Twitter. ESPN anchors are reporting via their Facebook pages. And Dominos Pizza recently quashed an onslaught of bad PR using viral videos. That’s the reality. Now we have to deal with it.
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